Pipfruit Quick Links
Countries exporting pipfruit to premium markets rely on innovation to compete effectively with increased pressure from emerging low-cost producers such as China and South America. Plant & Food Research has developed several successful commercial cultivars, including blockbuster products JAZZ™ and the newly released ENVY™ marketed by ENZA. Our ongoing breeding programme develops new apple and pear cultivars with novel colour, flavour and texture characteristics to excite consumers. New cultivars are exclusively licensed through Prevar, a joint venture between Plant & Food Research, Pipfruit New Zealand and Apple & Pear Australia Limited. We also work with pipfruit industry bodies to maintain market access by developing tools which allow producers to grow fruit with no chemical residues.