Kiwifruit Quick Links

The kiwifruit industry, like many other industries, relies on innovation and quality to maintain a premium in the global marketplace. A broad research programme includes breeding new and novel varieties, with a focus on novel colours and flavours to excite consumers, as well as ensuring the kiwifruit industry is sustainable long term by developing tools and techniques to increase yield, minimise inputs and reduce environmental impacts.

*World Export Value 2007, FAO

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