Growing Futures

100% Pure Apples from New Zealand

Low residue apples for export

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100% Pure Apples from New Zealand

In 2011, the New Zealand pipfruit industry launched the “100% Pure Apples from New Zealand” marketing campaign during the Cricket World Cup in India. Now, around 40% of all export apples have on-fruit stickers that include the branding, and exports to India have increased by 50%.

http://www.produceofnewzealand.org/