Growing Futures

The PIQA® brand

Pears with the best of East and West

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The PIQA® brand

The most recent Asian-European interspecific pears from the Plant & Food Research breeding programme are being marketed under the PIQA® brand family. This brand, developed by Prevar™ Limited, aims to provide a recognisable identity for consumers globally, promising an “exotic” mix of traits in the “delightful” juicy, crunchy, flavoursome fruit.