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Key targets for functional foods

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Key targets for functional foods

According to the report 10 Key Trends in Food, Nutrition & Health 2012, the top 10 key trends for the functional foods market are:

  • Naturality - products based on naturally functional ingredients, such as fruits and vegetables
  • Energy - products that offer an immediate stimulation
  • Digestive health – products that improve consumers’ digestion
  • Feel the benefit – products that offer consumers a benefit they can quickly see or feel
  • Weight management – products that help consumers to lose weight
  • Movement – products that support the health of joints, bones and muscles
  • Senior nutrition – products that support healthy aging
  • Fruits and vegetables – products based on the intrinsic health halo of natural produce
  • Dairy – products based on the intrinsic health benefits of milk
  • Good grains – products based on the intrinsic health benefits of grains.

The report also highlights eight microtrends that food companies are increasingly addressing:

  • Sport nutrition
  • Kid-specific
  • Immunity
  • Diabetes
  • Packaging
  • Services
  • Direct-to-consumer
  • Stress and relaxation.

Source: Mellentin (2012). 10 Key Trends in Food, Nutrition & Health 2012. Published by New Nutrition Business